INTERIORS FOR MILLENNIALS/
Apartments in Zetland
There is no better time than now to design for the younger generation. Sydney opened its borders to international students and skilled migrants in December 2021, before its borders were opened to all fully vaccinated visitors in February 2022. This will boost the demand for housing and will have an influence on the type of residential property that will be built in major cities.
Colours are a powerful tool to attract specific demographics as all generations have their own distinctive beliefs, ideals and history shaped around specific colours and shapes.
For these residential apartments in Zetland, the development came with ample lifestyle amenities and the design was based on vibrant colour schemes and sustainability — all to attract millennial buyers.
We focused on creating a sleek and contemporary design featuring colour schemes and an aesthetic inspired by the worlds of fashion and art. Pop colours such as emerald green and orange were used to create an uplifting environment and we paired them with neutral shades such as white, grey and beige for contrast. We used a variety of materials to add different textures and points of interest to the space and chose sculptural lighting fixtures and mirrors for an artistic touch. We included sustainable elements whenever possible, whether it was in the choice of materials or energy-efficient appliances, to reduce the carbon footprint.
By using colours and a visual style that was more in line with the lifestyle and interests of Millennials, we were able to tailor a residential design to a growing target market. The marketing and branding expertise that we bring to our projects is what sets us apart.
This bold luxury residence is located right on the waterfront in the beautiful green suburb of Lilyfield, just 6km west from the centre of Sydney.
This neighbourhood is enjoying a healthy rise in real estate value and locals are investing serious money to upgrade residential properties to suit the demand for luxurious and bespoke designs, with the added convenience of living in one of Sydney’s most sought-after suburbs.
To differentiate this project from the competition, Lorena Gaxiola employed the following elements:
BRUTALIST ARCHITECTURE/ to differentiate it from the typical residential developments in the area.
BESPOKE FINISHES/ to evoke a sense of luxury, resulting in a residence that can enter the market with a multi-million-dollar residential valuation.
BLENDED INTERIORS/ to deliver a unique product offering in a traditional area.