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Property Residential versus Hospitality – Are They Really Aligned?

You can ask any interior designer working in any industry and they would agree that to be given the opportunity to design a hotel is on top of their professional bucket list. But should a designer’s approach to a hotel project differ from a residential project?

The world of interior design is vast and exciting as there are many areas to explore – from residential and commercial, to hospitality and everything in between. Our creative vision is unstoppable, and our general product knowledge tends to be quite broad. So, having an opportunity to create an original concept makes us feel like a hotel is the holy grail.

Generally, it is not easy to broaden services across many industries but when it comes to having experience in residential, the transition to hospitality can feel seamless. What makes the two sectors aligned?

Fundamentally, the approach to hospitality and residential design is the same, however hospitality design gives you a sense of elevated creative freedom as clients tend to welcome innovation and imaginativeness.

In residential property, we get experience in specifying and documenting high-density projects. It can be quite complex to document as there are many apartment types, many bathroom types and multiple colour schemes. Documenting a hotel with single room types and single bathroom types is less complex so we focus our creative efforts on progressive ideas.

For both hotel and residential projects, we have develop a high-level market study at the start to analyse the competitors and find a point of differentiation. Targeting a specific demographic is a key part of our creative process and we tend to create a persona in our mind. Who is visiting this place? Where are they coming from?

When creating our design concepts for either project type, we focus on the same elements. A hotel should feel like home, infused with a unique character that is true to its location. We explore the area’s history to find out if there is any local significance to consider. For a residential complex, we explore the community’s lifestyle before we develop a preliminary concept.

In the common areas and public spaces for both a hotel or a residential property, we focus on celebrating the architecture by creating a seamless integration between the build environment and the use of space.

In hotel rooms, like in private apartments, we get to play on the psyche of the end user and focus on exploring a variety of textures, colours and functionalities to create a customised experience. As designers we needn’t forget that our residential experience can offer inspiration to hotel projects, to help focus on the details that make guests feel at home.

Meanwhile, resort amenities have now become a standard in residential buildings, where wellness and recreational areas play a big part of the lifestyle. 

This new feature in residential property is attracting the attention of the hotel industry as the hotels also have meeting areas that clients can book for functions and increasingly, they are designed as an extension of the room stay, with lots of functional flexibility.

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