Many property developers are unaware of the fact that interior designers are well equipped to handle some serious design documentation.
Some clients believe that it is more efficient for the base architects to handle the interior documentation. However, this is not always the best way to streamline the process and deliver efficiency.
To attract this group, I recommend top design but at a very accessible price point. Top design doesn’t mean top brands, it means offering unique and clever design solutions that add value to their lifestyle without the price tag. Many people confuse this market and decide to attract customers with labels or brands similar to luxury, but that solution will only attract a handful of people, not the core.
If you are a consultant looking to break into the property industry or if you are a new developer looking to hire consultants in the field— managing performance is key!
You need to perform, and you need to demand TOP performance if you want to make it in this industry.